Here are some titles I’ve had…
Sr Producer
Sr Project Manager
Marketplace Operations Lead
Digital Marketing Operations Specialist
Sr Account Manager
Here are some details about what I’ve accomplished in those titles …
As a Sr Producer for Instrument agency, I was a lead producer for client specific website builds, UX audits, and strategy building for software clients. I drove all project management efforts by guiding and facilitating execution, planning, requirements building, and launch delivery internally and externally, I worked with developers, writers, strategists, designers, and account leadership to successfully execute projects end to end.
As a Sr Account Rep for Nike North America Operations, I used client management, marketing operations, and communication skills to manage execution of product and digital marketing with nike vendors and partners. I also collaborated with leadership and cross-functional teams to develop improvement plans, programs, SLAs, and metrics, resulting in increased sales and improved operational efficiency within Nike's specialty accounts and team sports divisions.
As a Sr Producer and Project Manager for Thesis Agency, a digital marketing full service agency, I was a crucial part of the Consumer Direct Integrated Media Marketing team for Thesis's biggest client. My role was unique in that it was an embedded client role, meaning I was the key go-to for all Integrated Media efforts related to the relationship/projects involving agency deliverables, content management, and project planning. As the role developed, I quickly was promoted, taking on responsibilities in channel marketing team project planning (for nike.com, app, and email) as well as leading the overall workflow optimization for the IM team. I worked with multiple cross-functional teams to drive efficiencies and communicate best practices and project statuses, while being an expert in project management tools and adoption for the team.
At Hurley, I was on the customer operations team where I was responsible for enhancing and driving direct to consumer engagement through digital platforms. I also supported live brand promotional events with product ordering, planning, and managing schedules for executing teams. I utilized customer service and performance tracking tools to communicate priorities with cross-functional leadership, contributing to the success of the digigtal operations team.
My experience at Nike as a Strategy and Capabilities lead has given me valuable experiences and skills in end to end project management, data analysis and account management to further drive success of strategic initiatives. I worked with the Marketplace Operations team for Nike North America managing incoming intake and evaluation process for strategic capabilities programs, including UX automations, ERP workflow optimization, and client data reporting initiatives.I particularly enjoyed and excelled at utilizing reporting and creative problem-solving skills to simply systems for Nike’s direct marketing channels.